Building a Smarter Dental Practice.
With proven systems,
strategic planning and
hands-on training, Evelyn
helps dental practices
achieve greater success.
Call her today at
803-667-3958
to schedule an appointment
to learn more.
Powerful Positioning
Client: Crowfield Dentistry,
Goose Creek, South Carolina
The Need: In the past, Crowfield Dentistry had enjoyed steady growth and a solid patient base with little competition. New projections of rapid growth in the area and increasing competition in the market gave Crowfield reason to differentiate itself with a stronger new identity.
Our Solution: We focused on the benefits young families are looking for in a dental practice, promoting the practice’s commitment to new technology with a gentle touch. We made the brand personal, family-friendly, and upbeat.
Campaign Components: Tagline “Gentle Modern Dentistry, Get Your Smile On!,” Website design and programming, Letterhead and Identity Package, TV Scripts, Signage, Direct Mail, Truck Wrap.
Results: Crowfield Dentistry’s new brand is drawing interest from families moving into this fast-growing area. The practice expects to see 25% growth this year as a result.